This is part 2 of what to expect from a real estate broker. A listing real estate broker is the agent you hire to sell your home. This agent is the one you should trust to represent your interests and do the best they can to sell your home. So what should a good real estate broker do?

First, be honest. Is your agent presenting knowledgeable facts? Do they know the market and its comparables? An agent can market a home everywhere, but if the price or condition is wrong it won’t matter. I have been selling homes for 23 years. I have sold over 3100 homes. I provide for my sellers a comprehensive market analysis. I use 3 different approaches to value to be sure we get it close. This year we have sold 142 with this method.

A good agent must also be honest with the condition. I would rather hurt your feelings now than let you down later. I do staging in 2 parts. I coach my seller on repairs, clutter, smells and issues. I also bring in a stager to finalize what I have done. Carlina Bobo is my stager and she coaches sellers about colors and furniture arrangements. Does your agent do that?

How and where is a home advertised to sell? Here at the Maecker Team, we cover the main bases. First and foremost we use the MLS system. This advertises to other realtors. 91% of our transactions are between 2 different realtors, so we want to expose the 3500 El Paso County Realtors to your home. I use the internet heavily. I have several websites (21) that funnel traffic to our main page. I also have linked to Remax.com and Realtor.com, the #5 and #1 visited sites in the country. On our signs we use a sign rider with 24 hr recorded information and a link to our website. Our flyers account for 48% of our calls. They include highlights of the home. The other remaining thing is Homes Illustrated. While it only accounts for 4% of our calls, it does account to the reading public. What does your agent do?

The biggest complaint I hear about other agents is follow-up. I constantly hear from customers that their previous agent never communicated with them. Since I work as a team, I have the time to follow up. I don’t work with buyers. My teammates Tony and Liane do that. Every Wednesday I speak and or email with all my sellers. I give them feedback and advice. Monthly, we do new market analysis to be sure we are still on the playing field. I look at my job as I am the field guy and you are the General. I report to you and advise and you make the decisions. When was the last time you heard from your agent?

In summary, not all agents are the same. We at the Brian Maecker Team believe in customer service. We also believe in truth and communication. Please call if you would like to meet us or email us at theteam@maecker.com.  

Thanks,
Brian